Where to invest

Investment platforms explained

The cheapest way to buy an ISA is through a website, often called a platform.

Written by Ian J Hart FCSI IMC, Chartered Wealth ManagerPublished Reviewed

The cheapest way to buy an ISA is through a website, often called a platform.

Platforms are regulated by the Financial Conduct Authority (FCA).

There are a wide range of platforms in the UK, each with varying features. As throughout your life you will want to see all your investments in one place, it would be sensible to choose a platform that can support you over the long term.

A good platform would have a wide range of accounts and also access to thousands of funds. You should be able to buy both fixed income and equity funds.

Each platform charges to look after your investments. There should not be an initial or exit charge but they need to charge for admin. They should also be ‘flexible’ to allow you take money out of an ISA and put it back within the same year. You have complete control of your investments and it should take no longer than 2 weeks to withdraw your money from any platform.

The platform also enables you to buy and sell your investment funds. This charge may be included in the admin fee or separately charged.

Platforms will have a minimum initial amount that is required to open your account. This could vary from £0 to £300. The platform should also allow you to invest on a regular basis but there also maybe a minimum amount.

The platform should also have an app to allow you to monitor your investments. It might also have some tools to analyse your portfolio.

If you wish to tidy up your investments you should be able to place them all on the same platform to help you monitor all your financial needs.

Information, not advice. This guide is general information to help you understand your options. It is not personal advice and not a recommendation to buy, sell or hold any investment. If you are unsure what is right for your circumstances, consider taking regulated financial advice. The value of investments and any income received from them can fall as well as rise, and investors may receive back less than they originally invested. Past performance is not a guide to future returns.

Where to look

Listed alphabetically, these are large platforms that are open to the public.

What each account can hold
AccountCashBondsShares
Cash ISANo UK tax on interest£20,000 a yearYesNoNo
Stocks and shares ISANo UK tax on returns£20,000 a yearYesYesYes
General investment accountTax may be dueNo limitYesYesYes

The ISA allowance is shared across all the ISAs you pay into in a tax year. This describes the accounts, not what any investment inside them might do.

A list, not a recommendation. Listed alphabetically, these are large platforms that are open to the public. It is not a survey of the whole market: there are other UK platforms, and the ones here are those we understand offer the fund named on this site. The firms are shown alphabetically, we receive nothing from any of them, and no link here is paid, affiliated or tracked. Charges and features change, so check them on the provider’s own site. Which platform suits you depends on your own circumstances, and if you are unsure you should consider regulated financial advice before you invest.

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