The aim of this website is to help UK consumers with suggestions to satisfy their financial needs. We aim to do this through education to help the consumer understand how to find a more secure financial future.
We are working with the UK regulator and other institutions to provide guidance on common financial needs.
The targeted support initiative will launch in April 2026. This website will be updated regularly with ideas to help the consumer.
Useful Resources
FCA: Once-in-a-generation advice changes
The FCA's announcement on reforms designed to help millions navigate their financial lives.
Boring Money: Delivering Targeted Support
An overview of what delivering targeted support means for the industry.
Baringa: FCA Targeted Support
Baringa's analysis of the FCA targeted support initiative for financial services.
GOV.UK: Targeted Support
Official UK Government publication on the targeted support programme.
Boring Money: Guide to Bonds
A beginner-friendly guide to understanding and investing in bonds.
Video: Targeted Support Explained
A video overview of the targeted support initiative and what it means for consumers.
Your Money: Targeted support to help people manage their money
How targeted support is designed to help people take control of their finances.
MoneySavingExpert: Stocks & Shares ISAs
Martin Lewis's guide to stocks and shares ISAs — how they work and whether they're right for you.